10.5937/comman1431039v = Metaphor, personification and hyperbole in pharmaceutical products advertisements
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منابع مشابه
Personification: Crossover between... 1 RUNNING HEAD: Personification in Computer Mediated Communication Personification: Crossover between Metaphor and Fictional Character in Computer Mediated Communication
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Pictorial metaphor is a popular way of expression in creative advertising. It attributes certain desirable quality to the advertised product. We adopt a general twostage computational approach in order to generate apt metaphor ideas for pictorial advertisements. The first stage looks for concepts which have high imageability and the selling premise as one of their prototypical properties. The s...
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OBJECTIVE To assess pharmaceutical advertisements in prescribing software, their adherence to code standards, and the opinions of general practitioners regarding the advertisements. DESIGN, SETTING AND PARTICIPANTS Content analysis of advertisements displayed by Medical Director version 2.81 (Health Communication Network, Sydney, NSW) in early 2005; thematic analysis of a debate on this topic...
متن کاملAn Analysis of Conceptual Metaphor in Western Commercial Advertisements
This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of con...
متن کاملAccuracy of drug advertisements in medical journals under new law regulating the marketing of pharmaceutical products in Switzerland
BACKGROUND New legal regulations for the marketing of pharmaceutical products were introduced in 2002 in Switzerland. We investigated whether claims in drug advertisements citing published scientific studies were justified by these studies after the introduction of these new regulations. METHODS In this cross-sectional study, two independent reviewers screened all issues of six major Swiss me...
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ژورنال
عنوان ژورنال: CM - casopis za upravljanje komuniciranjem
سال: 2014
ISSN: 1452-7405
DOI: 10.5937/comman1431039v